So many of us are confused in today’s world of information and stress overload. Do you really know what you believe, what you stand for, what your core values are? Its really easy to look and criticise others, lets face it, so many so called people “in power” we know are the cause of so much misery and lies, but at the end of the day its our own actions, thoughts and priorities that have an immediate and lasting effect on our lives, our reality and creating the future that we do or don’t want.
Every day, whether we realize it or not, we’re casting votes, not at a ballot box, but through our thoughts and everyday actions. Where we choose to show up, speak up, what we spend our money on, and who we invest our time and energy in (listening / watching / interacting on social media) all silently speak volumes about what we truly believe in. In today’s AI and tech driven reality, these are the things that drive algorithms, program what information you do / do not see, decide what local shops survive or go broke, these decisions matter far more than most people realise.
Support is never neutral. It’s always telling the real story about your priorities, your values, your beliefs, and most importantly, your relationships.
Supporting your friends or businesses that you believe in isn’t just about kindness. It’s a declaration. A statement of alignment. A signal to the world, and to yourself, about who and what you stand for. And in a time when we’re all busy, overwhelmed, and stretched thin, that kind of intentionality means more than ever.
Why Support Matters: It’s More Than Kindness, It’s Connection
Support comes in many forms: showing up at a friend’s event, reposting their launch, buying their product, checking in after a tough day, or simply being present. These seemingly small acts are forms of social support, and they carry immense weight. If you want a local high street, or to support local farmers, if it’s really important to you, ditch the big supermarkets or shopping online, book time each week to visit and buy from them. Yes it may cost a bit more, but if it’s important to you then prioritise that over a coffee or new jumper.
Science backs this up. Studies show that strong social support systems reduce stress, improve resilience, enhance mental health, and even lead to longer lifespans. But this isn’t just about well-being. It’s about meaning. Just think how you feel when you get that support shown to you. Really take some time to think about that. Words are cheap, action is not, action to back up your words is a true mirror into what is really important for you.
When you support someone, you’re not just helping them, you’re strengthening the ties that make life richer, more connected, and more human. Support builds trust. It says, “I see you. I believe in you. You matter.” You can apply this to all areas of your life. We tend to concentrate on what we may view as ‘big’ decisions, like who we vote for (trust me I hear your laughter from afar on this as many of us realise our votes don’t actually count anymore!), but those small daily decisions are the ones that are having the biggest impact on shaping your life, and those around you, so if we all took as much energy considering those, then we really would change our world.
Support Reflects Values: What You Choose Says Who You Are
Take a step back and ask: where do your resources go? Who gets your attention? Who benefits from your dollars or pounds, your time, your energy?
Every act of support is a choice, and those choices are guided by your values, whether consciously or not.
Do you value creativity? Community? Growth? Justice? Loyalty? Generosity? Those that are prepared to question and expose lies? Then ask yourself: are you supporting people and causes that reflect those values? What is really important to you?
Take health as a great example, your current health status is a reflection of your choices (OK I know there are exceptions to this, genetics, accidents etc. but in general it is), however much we may want to argue against this. The most important thing we can do is to accept and recognise when our choices and what information and systems we have supported to get us to this stage are no longer serving us and could actually be killing us, our children, our animals, the planet…(and I am not talking about CO2 here!).
Your support becomes a mirror, not just of your morals but of your integrity. When you support someone whose mission resonates with your values, you’re affirming those beliefs. You’re not just cheering from the sidelines. You’re living your truth. The same goes back the other way – who in your life supports YOU? Who is your biggest cheer-leader, who has your back?
Time, Energy, and Money: The Real Currency of Support
Let’s break it down. Support isn’t always loud or grand. It’s often quiet and deeply personal, expressed in three core currencies:
1. Time: Your Most Precious Resource
Time is the one thing you never get back. That makes it the most powerful way to support someone.
When you show up to a friend’s performance, listen to their idea, call them on a stressful day, buy from their farm, walk their dog, volunteer at the rescue, you’re saying: You’re important to me. You’re choosing to invest in their world when you could be doing anything else.
That matters. In fact, studies on “time affluence” show that how we allocate our time has a bigger impact on our happiness than how much money we make.
So when you give your time, you’re not just helping someone, you’re enriching your own life too.
Take time this week to write a diary from the moment you wake up to when you go to sleep – where are you spending your time? With whom? Doing what? This is a huge TRUTH about what actually matters to you. Actions don’t lie. Let me know if this shows some surprises to you. Where you spend your time is an accurate reflection of what you are supporting, whether you know it or not!
2. Energy: The Invisible Power Behind Presence
Life is a mirror – energy cannot be created or destroyed, it flows, transforms, transmutes, so where is YOUR energy flowing and what energy is flowing to you?
Supporting someone emotionally, celebrating their wins, holding them through their losses, offering encouragement when they want to give up, requires real energy.
It’s mental. It’s emotional. And it’s powerful.
Your energy says: I believe in you, even when you don’t. It helps people stand taller. Heal faster. Keep going.
That energy doesn’t have to be dramatic. Sometimes it’s a text that says “I’m proud of you,” a like on their latest project, or a hug when things fall apart. But in those moments, your energy speaks louder than words.
The way you use your physical and emotional energy is what creates your reality. Every choice either feeds and protects your energy, through real connection, nature, clean food, pure water, movement, and sunlight, or it drains and destroys it through fear, fake foods, toxins, and the “arm darts” we’ve been sold as protection. It all matters. And whether you recognize it or not, the quality of your energy is always mirrored back to you in your life. Your thoughts are one of the most powerful, and often ignored, parts of this equation. Think of your mind like the steering wheel of a car: wherever your thoughts turn, your energy follows. If you’re constantly turning toward fear, doubt, or anger, that’s the road your reality takes. But when you turn your thoughts toward gratitude, love, and possibility, your energy flows into creating a reality that reflects those same qualities.
3. Money: A Tangible Expression of Belief
We all vote with our wallets. Every time you choose to spend money on a friend’s business, where you buy your food, art, service, or fundraiser, you’re making a statement:
I see your effort. I value your work. I trust your vision.
And no, it doesn’t have to be a big purchase. Even the smallest transaction, a preorder, a coffee, or a donation, says: I back you. It’s a powerful vote of confidence that can fuel someone’s dream and shift their trajectory.
A really good audit of where you are is to monitor exactly where you spend your money for the next month, every penny. Then take time to review it honestly. Don’t like toxic food – then why spend money in large supermarkets where you have no control over the quality or purity (think Apeeel!!!)? We often can’t see where our choices are going off-track until we take this time to reflect, do it, you will be surprised!
The Ripple Effect of Support
Support doesn’t stop with one act. It ripples.
That one call to a friend, that drive to your local farmer? It matters. That post you share, it introduces your friend to a new client. That one ticket you buy? It boosts their confidence to keep creating. That encouragement after a failed pitch? It gives them the courage to try again.
Your support shapes lives, sometimes in ways you’ll never fully see. The vet that doesn’t push toxins, the teacher that allows your child to question… have you thanked them and told them they matter?
In giving that support, you grow too. Supporting others deepens your empathy, strengthens your relationships, and aligns you more closely with your core values.
It reminds you that you are part of something bigger than yourself.
Support with Intention: Be Conscious, Be Consistent
Want to be the kind of person who lifts others up in a meaningful way? Start here:
- Be intentional. Ask: “Who do I want to see succeed?” Then act.
- Make space. Whether it’s your time, attention, or energy, create room to be present.
- Give what you can. Don’t underestimate small acts. They often matter most.
- Reinforce your values. Support the people and ideas that reflect who you truly are.
- Respect your limits. Support doesn’t mean self-sacrifice. Give from a place of overflow, not depletion.
Support Is a Vote: Cast It Wisely
In the end, who you support says everything about you.
You are always voting, with your time, your attention, your money. Every post you share, event you attend, message you send, neighbour you help, every thing you buy and from whom…it’s all casting a vote for what you believe in and who you want to uplift in this world.
So, let your support reflect your heart. Let it honor your values. Let it tell the people you love, “I see you, I’m with you, and I’m rooting for you.”
Because even the smallest gesture, when done with love, can go a very, very long way.